Performance and GEO Diagnostics
The same business — measured by both audiences.
A complete diagnostic for the two audiences now arriving at every business website. Human visitors on phones, measured by Lighthouse and the Chrome User Experience Report. And the language models — ChatGPT, Claude, Perplexity, Google AI Overviews — now answering commercial questions about your business. About 90 seconds. Free. No signup.
Free. No signup. No email required.
Why This Matters
Search behavior is shifting. Most diagnostics haven’t caught up.
Lighthouse measures whether your site loads fast for human visitors. That matters. It is also no longer the complete picture. ChatGPT, Claude, Perplexity, and Google’s AI Overviews now answer commercial questions without sending users to a results page. If your business does not appear in those answers, it does not exist for that query.
EdgeReport measures both audiences. Lighthouse and Chrome UX Report field data for human visitors. Schema markup, structured data, and live LLM citation queries for the language models now answering questions about your business. One audit. Both surfaces.
What You Get
A complete diagnostic — in about 90 seconds.
Lighthouse scores (mobile + desktop) — the actual metrics Google uses to rank your site.
Chrome UX Report field data — what real visitors are experiencing, measured across the last 28 days.
Live LLM citation queries — we ask Claude three commercial questions a prospect would actually ask and record whether your business appears in the answer.
Detected technology stack and hosting — CMS, page builder, theme, hosting provider, analytics, marketing automation.
An editorial diagnostic — what is working, what is holding the site back, what the foundation can support, and what to do about it.
Case Studies
Five rebuilds. Five verticals.
Featured · Latest
michaelangelos-demo.vercel.appMichaelangelo’s Sustainable Landscape & Design Group
Landscape
Mobile 28 → 96
Mentioned in 0 of 3 LLM queries. Eighteen competing companies named.
The Methodology
Diagnostic before design. Measurement before opinion.
Most agencies open with opinions about what your site needs. EdgeReport opens with measurement. Every engagement begins with the same diagnostic the tool above runs — Lighthouse, Chrome UX Report field data, GEO and LLM legibility, stack and hosting detection — followed by an editorial analysis of what the data actually means for the business.
Only after the diagnostic is shared and discussed does the conversation turn to a rebuild. The diagnostic is honest about what is working, not just what is broken. A site can be on the wrong foundation and still have a sound SEO strategy, intact accessibility work, or a strong brand voice. The rebuild preserves what works and replaces what does not.
Engagement
Fully managed — engagements start at $15K.
The audit is free and unlimited. Run it on your own site. Run it on a competitor’s. Forward the report to a colleague.
When a diagnostic surfaces a gap worth closing, the engagement is a fixed-fee rebuild on production-grade infrastructure — Next.js, Vercel edge, schema markup, llms.txt, and the structured data both audiences require. The rebuild is fully managed. No CMS to log into. No code to maintain. Performance and GEO are measured monthly. The discipline is ours; the business is yours.
Engagements start at $15,000 plus a monthly retainer. The first conversation is thirty minutes and there is no charge.
About
EdgeReport is run by Larry Hall.
Larry Hall is a major account executive at Cato Networks, selling AI security to Fortune 500 accounts across Georgia and Florida. EdgeReport is a parallel practice — a productized diagnostic and rebuild engagement for home service operators and other small-to-mid market businesses that have outgrown their current web platform.
The methodology was built from the inside out. EdgeReport’s own audit engine runs on Next.js and Vercel. The diagnostic voice and editorial restraint were refined across five client engagements before the tool became public. Every claim in every report is measured, not asserted.
Based in Alpharetta, Georgia.